Prof. McGeveran Discusses Celebrity Trademarks in Vox

The online news site Vox quoted Professor William McGeveran and linked to his scholarly work on “selfmarks”—trademarks protecting personal identity, especially for celebrities. The article focused on the self-promotion of famous celebrities such as Hailey Baldwin Bieber, Taylor Swift, Jay-Z, and Kim Kardashian, and the intellectual property doctrines that could protect things like their names and catchphrases. “Famous people want to control as many parts of their persona as possible in the marketplace,” McGeveran explained.