William McGeveran

William McGeveran

Dean
William S. Pattee Professor of Law

Star Tribune Quotes Prof. McGeveran on Trademarks and Branding 

The Star Tribune quoted Professor William McGeveran concerning a settlement in trademark litigation between Minnesota-based insurer HealthPartners and the national warehouse chain Sam’s Club. McGeveran explained that trademark cases often end in confidential settlements involving very small changes in the use of a name or logo.