![William McGeveran](/sites/law.umn.edu/files/styles/medium/public/2024-03/William%20McGeveran%20600.jpg?itok=Erjgj5T6)
Star Tribune Quotes Prof. McGeveran on Trademarks and Branding
The Star Tribune quoted Professor William McGeveran concerning a settlement in trademark litigation between Minnesota-based insurer HealthPartners and the national warehouse chain Sam’s Club. McGeveran explained that trademark cases often end in confidential settlements involving very small changes in the use of a name or logo.