Prof. McGeveran Says Instragram Celebs May Be in Trouble Over Fyrefest

Professor William McGeveran commented to Fortune about lawsuits against the organizers of the disastrous Fyre Festival, a luxury music event that collapsed in chaos. Recent fraud lawsuits have included claims against models, fashion designers, and other celebrities (including Kendall Jenner and Emily Ratajkowski) who were allegedly paid to promote the event. McGeveran explained that the plaintiffs have strong claims, just as they might against employees of a high-pressure sales company who knowingly spread misleading information. "The plaintiffs here are arguing that Fyrefest is the Instagram equivalent of door-to-door sales fraud," he said.