James Long

Jim Long ’84

Counsel, Maslon LLP


  • University of Chicago, A.B.
  • University of Minnesota, J.D.

Jim has focused on antitrust, franchise and distribution law since graduating from the Law School, first at Winston & Strawn in Chicago, then at Briggs and Morgan for 32 years, and now at Maslon. He has tried antitrust, franchise and dealer termination cases to juries, has handled an 8 week FTC administrative hearing, has handled numerous franchise and dealer arbitrations, has represented clients in federal and state antitrust investigations, has handled FTC merger investigations and HSR pre-merger notifications, and litigated a variety of other commercial litigation matters. Jim regularly counsels clients on antitrust, franchise and dealer distribution issues and writes and speaks on those topics. Jim is a Rule 114 qualified neutral and mediates regularly in the Fourth Judicial District’s Pro Bono Mediation Program. Jim is a dedicated pro bono attorney, having been recognized as a North Star Lawyer by the MSBA every year since the program’s inception and spent 12 years obtaining a writ of habeas corpus for a Texas Death row inmate. Jim is a past chair of the MSBA Antitrust section and currently serves on the Minnesota Supreme Court’s Legal Services Advisory Committee and its Legal Paraprofessional Pilot Project Standing Committee.