Prof. Cox Quoted in Forbes on Post-Transaction Marketing

Professor Prentiss Cox was quoted in “How to Beat Online Shopping Scams” in Forbes magazine regarding the shady e-commerce practice called post-transaction datapass marketing. Under current U.S. law, sites can legally pass consumers’ credit card information along to online partners, and millions of online shoppers have been billed unwittingly. The Senate Commerce Committee heard testimony about the scams last November, but no new law or regulation has been passed. The marketing practice is likely to continue, by different companies and in different forms, until definitive action is taken, Cox said. “It’s going to require legislation to end these schemes.”

See related article at www.law.umn.edu/news/consumer-protection-11-25-2009.html